Earlier this week, Avon put the rumors to rest and confirmed signing singer/songwriter Keri Hilson as the spokesmodel for Avon’s Imari fragrance and Color makeup collection (replacing Jennifer Hudson in the process). While we’ll have to wait until August to see the sure-to-be-stunning images from Hilson’s shoot, StyleList was able to catch up with the Grammy-nominated performer after the news broke to discuss her transition from self-described tomboy to the face of a major beauty brand.

StyleList: Did you ever think the day would come when you had a beauty contract?
Keri Hilson: I never thought I’d be the face of a beauty brand, but it’s kind of every female artist’s dream to exude beauty for a company known for that. They approached me and it wasn’t a hard decision for me. Avon represents so many women of every color, of every age. It’s been in business for over 100 years. I’m all about approachable beauty and approachable style. I didn’t want to do something that was so exclusive that no one would relate. So it’s an awesome thing for me to be a part of.

StyleList: Did you use Avon products before the contract?
KH: I remember Avon ladies coming to our door when I was a kid and I think my mom let me order a few things throughout the years. It was just really neat to see the box arrive and it was when I first started wearing lipstick. My mom still wears Avon.

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Tags: avon, conctrast, cosmetics, keri hilson, photos

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